Meaning, what's the age group, gender, background, or location of your audience? Say you’re making an advertisement for a mountaineering course for teenagers, what sort of content would they want to see? Recall these two tips while finding your imagery and materials for your mood board.Īlthough it’s easy to get sidetracked when making a mood board, remember that your project is for your client! Look for materials that convey their brand and design needs.Īlso, keep into consideration target demographics. Once you have everything you need, you can upload your imagery to an application, like Collato, where you can virtually present your ideas to your client. Social media platforms like Pinterest and Instagram are hotspots for inspiration photos. If you feel more comfortable gathering your sources online, that also works. You can collect sources from old books, maps, photographs, or you can incorporate magazine cut-outs, advertisements, materials from a former project, anything! We suggest mounting your inspiration on a foam board, something you can get at any craft store.
If you’re an old soul, you might prefer a physical mood board. When it comes to mood board presentations, there’s no right or wrong! Two of the most common types are physical and digital. Mood boards help represent your ideas in material form to a client, like a little glimpse into your design thoughts! Clients can give you constructive criticism from the get-go so that you don’t waste time working on something that your client ends up turning down. 💬 Communication: It’s important that you and your client are on the same page, and mood boards help you do that. Mood boards are a great representation of your design direction to keep you, your team, and your client on the same wavelength. ☁️ A solid vision: It’s not uncommon that you and a client verbally agree on a design concept, but you both visualize something completely different. Either way, making a mood board will get those creative juices flowing, and soon enough, you’ll have tons of ideas to present to your client! You might have been tasked with a project that’s out of your comfort zone, or maybe you’re just having an off-day. 🌈 Inspiration: Sometimes it’s hard to come up with new ideas. Let’s dive a little deeper into the advantages of a mood board: Mood boards are used across a wide range of creative disciplines, but they are especially utilized in graphic and interior design, fashion, and advertising. They help team members and clients to understand your ideas in a visual way so that everyone can agree on certain elements from the very beginning.
Think of it as an inspiration board.Ĭollectively, mood boards define the style and tone of your project. Here’s the lowdown: What is a mood board?Ī mood board is a collage of visual ideas, ranging from photography, advertisements, logo designs, text, color guides, and other sources of information.
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